《外贸函电英语》是外经、外贸行业必备的职业技能,是商务英语、国际贸易等专业的一门主要的专业技能课程。通过学习外贸实务中各种英文业务函件和传真以及其它文件的写作格式,商业、术语和各种不同的表达方法,使学生在提高英语水平的同时,熟练掌握对外贸易业务中的函电撰写的基本技能,培养和提高他们的国际贸易业务工作能力。
A General Introduction to the Course
课程整体设计介绍
Unit 1 An Introduction to Business Correspondence
第1讲 The Principles of Business Letters
第2讲 The Structure and Styles of Business Letters
第3讲 Arrange the Structure of the Letter and Address the Envelope
Unit 2 Establishing Business Relations
第1讲 How to Seek New Customer?
第2讲 Writing Business-establishing Letter
第3讲 ISAS about Seeking New Customer
第4讲 A Survey of Trade Fair
第5讲 Seeking New Customers on Trade Fair
Unit 3 Enquiry
第1讲 Principle and Structure of Enquiry Letter
第2讲 Reply to Enquiry Letter
第3讲 Structure and Expressions
第4讲 Principle of Enquiry Letter
第5讲 Structure of Enquiry Letter
Unit 4 Offer and Counter-offer
第1讲 Offer (Principle and Structure of Offer Letter)
第2讲 Counter-offer (Principle and Structure of Counter-offer Letter)
第3讲 Principle of Offer letter
第4讲 Structure of Offer Letter
第5讲 Principle of Counter-offer Letter
第6讲 Structure of Counter-offer Letter
Unit 5 Order and Contract
第1讲 Order
第2讲 Contract
第3讲 Placing Order
第4讲 Acceptance and Decline
第5讲 Contract
Unit 6 Payment
第1讲 Basic Knowledge of International Payment
第2讲 Urging the Buyer to Establish the L/C
第3讲 Choosing the Proper Methods
第4讲 Urging the Buyer to Establish the L/C
第5讲 Checks and Amendments of the L/C
Unit 7 Shipment and Packing
第1讲 Shipment
第2讲 Packing
第3讲 Shipping Advice
第4讲 Urging for Shipment
第5讲 Packing Condition
Unit 8 Insurance
第1讲 Insurance (1)
第2讲 Insurance (2)
第3讲 Asking the Seller to Cover Insurance
第4讲 Informing the Coverage Adopted
第5讲 Reply to a Request for Excessive Insurance
Unit 9 Complaint and Claim
第1讲 Complaint and Claim
第2讲 Reply to the Complaint and Claim
第3讲 Complaint and Claim
第4讲 Reply to Complaint and Claim: Accepting Requests
第5讲 Reply to Complaint and Claim: Rejecting Requests
Unit 10 Other Trading Practices
第1讲 Agency, Processing and Assembling Trade
第2讲 Joint Venture , Compensation Trade, Barter, Leasing and Technology Trade
第3讲 Applying for Being an Agent